FIFA awards sub-Saharan broadcast rights

By TINTSWALO BALOYI
JOHANNESBURG, (CAJ News) – THE Federation of International Football Associations (FIFA) has granted media rights to five major broadcasting entities in the continent.
This follows a tender launched last October, including the media rights to all 2017-2018 FIFA events, among them the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup.
Econet Media, South African Broadcasting Corporation (SABC), CANAL+, Supersport and StarTimes have been awarded the rights.
FIFA said the outcome of this tender process enabled it to reach its aim of securing the widest possible coverage across the region with the highest profile matches available on a free-to-air basis.
“We are delighted to work with our appointed broadcast partners in the sub-Saharan region to allow millions of fans to enjoy each of FIFA’s various events across a multitude of platforms,” said FIFA’s Chief Commercial Officer Philippe Le Floc’h.
By working together with reliable partners in the region, FIFA said it would ensure football fans had access to a high-quality viewing experience for each of the FIFA events, including by way of digital platforms.
CAJ News

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