KCB promotes Kenya youth financial literacy

Kenya Commercial bank MARIA MACHARIA in Nairobi, Kenya
NAIROBI, (CAJ News) – KENYA Commercial Bank (KCB) plans to deepen its youth proposition in the coming year by rolling out a series of targeted financial solutions.
This rides on its revamped digital platform.
Under its flagship KCB Bankika Account, the Bank said it hopes to deepen its financial inclusion agenda for the youth as its next frontier for growth.
“As part of our deliberate investments towards supporting the youth agenda, we have anchored our growth strategy on providing a targeted one-stop shop financial that is formed around a digital finance,” says KCB Marketing and Communications Director, Angela Mwirigi.
“The youth are the future and we are glad that we are playing a positive role in promoting a savings culture among the young people.”
The bank has awarded Ksh5,7 million (US$56 000) to 800 youths in its Bankika Campaign.
As part of its youth agenda, the Bank has sponsored the reality TV show—KCB Lion’s Den— the first of its kind in Kenya.
CAJ News

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