JOHANNESBURG, (CAJ News) – SAP, the market leader in enterprise application software, has joined forces with Imagine Dragons, a popular American music group, to raise funds for the assistance of refugees
Through imitative titled One4 Project, people are encouraged to download the Imagine Dragons’ newly released song “I Was Me,” now available exclusively on iTunes globally.
Funds will be donated to the United Nations High Commission for Refugees with SAP set to match 10 cents for the first 5 million iTunes downloads.
Apple, KIDinaKORNER/Interscope, and Imagine Dragons will donate their respective proceeds to the UN refugee agency.
Robert Enslin, member of the Executive Board of SAP said the company’s culture was reflected in its vision of helping the world run better and improving people’s lives.
“When one of our employees had an idea of how SAP could use two of our greatest strengths — our employees and our expansive network of customers, partners and friends — we felt compelled to see this idea through to fruition,” he said.
Enslin said uniting the passion that SAP and Imagine Dragons and iTunes share for social responsibility through the One4 Project was a natural extension of these networks in action and represented the power one idea could have when supported by many.
Funds raised will benefit the UN refugee agency in their efforts to provide aid and assistance to the increasing numbers of people forced to flee their homes due to conflict and violence, many of whom continue to risk their lives crossing the Mediterranean Sea.
– CAJ News